Shop Owner Monica

Baby Semone – Newborn Baby Doll


Newborn Baby Doll, Pink outfit including her own blanket and hat. Vinyl body. Can sustain rough and tumble play.


Newborn Baby doll with dummy and blanket
Baby Semone is a Newborn Baby Doll. Her body is smooth and soft to touch. She wears a pink-wollen dress that compliment her pink blanket and matching pink shoes and a pink hat to keep her head warm.
Dummy for decoration only


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My name is Monica Smith, I am a teacher by profession and the founder of Just Like Me Toys.

I started Just Like Me Toys after failing to find a black doll in 2013 for my niece’s fifth birthday. Thirty years previously, I struggled to find a black doll for my daughter, and felt that by now it would have been much easier.  It wasn’t.  I decided to find out more about the manufacturing and selling of toys, black dolls in particular, and carried out my own research.  I found other people like myself in the US and Africa were equally concerned about the poor choice, not mention poor quality dolls that were available to us. With this information in hand I investigated the quality of the dolls that were available on the internet and on the high streets by buying samples.  I contacted manufacturers in the US, China and Europe and purchased samples also.  I discovered that better quality dolls were being made.  Why were they not in our shops?  I also found out that retailers in many cases thought that there wasn’t a market for black dolls, and so they did not stock them.  I search led me to manufacturers who produced excellent quality dolls, that reflect positive images of African people, representing our facial features and skin-tones.

I felt that these dolls needed to be seen in order to be appreciated.  Black Dolls needed visibility!

With this in mind, I established Just Like Me Toys in October 2014 to test the marketability of black dolls.  This proved to be a success, as people loved what was presented to them, in both appearance, quality and packaging.

At Just Like Me Toys we have dolls commissioned by us dolls purchased direct from the manufacturers designs.  We offer retail and wholesale services.




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